EN
New data from monitoring Internet advertising in Slovakia will be available in September 2013 under the name Admosphere SK. The research agency MEDIARESEARCH SLOVAKIA which, amongst other things, participates in the AIMmonitor Internet traffic measurement project carried out for IAB Slovakia, has been preparing to launch its Internet advertisement monitoring, since the beginning of 2013.
”We are currently collaborating with media agencies on accuracy improvements to the data. Monitoring as a commercial product will be available in September 2013,“ says the Project Manager of monitoring, Marek Zámečník.Internet advertisement monitoring will provide valuable information about the number of implemented Internet display campaigns, the prices of such campaigns, the commissioning party and product segments.Fifty different domains are currently involved in the project. During this first half-year, monitoring has identified campaigns from 830 commissioning parties for 415 product segments with more than 2,300 promotional messages. According to the currently available data, the most frequently used words in these Internet campaigns are: ‚‘euro‘ ‚‘discount‘ and ‚‘for free‘.MEDIARESEARCH SLOVAKIA is a subsidiary of a signifiant Czech research company MEDIARESEARCH which, amongst other things, carries out electronic measurement of television audience and media monitoring, the latter through its subsidiary Admosphere.mediaresearch slovakia launches a new advertisement monitoring project admosphere sk