PR A new company 2muse mediaresearch enters the market

Yet it needs to be said that the two companies 2muse and Mediaresearch will continue to operate as before, that is as independent entities.The perfect knowledge of the market, inventiveness, customer orientation, analytical approach as well as modern know-how have created favourable conditions for being more than an acceptable alternative for the TAM (telemetric audience measurement) project, submitted by PMT. Gradually, 2muse mediaresearch intends to carry out also the media monitoring project in Slovakia.The steering wheel will be firmly held by Mr. Juraj Lahučký, who has been working in media for almost 20 years and who has also been a part of the kick-off team for the „people meters“ in Slovakia in 2004. Juraj would like to utilise his experience from two regional radio stations, TV Markíza, TV Joj, Rádio Expres and research company TNS (as a TAM manager) in this new project.pr-a-new-company-2muse-mediaresearch-enters-the-market