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Admosphere’s monitoring of advertising has been significantly expanded. Last year, the company launched independent radio monitoring and now it has added a weekly paper, 5plus2, into it’s monitored universe, covering all of its 71 regional versions.
5plus2 has been monitored since February 2014, and shortly, the January issues will be added into the database to make all data, since the beginning of 2014, available.Admosphere has extended its monitoring of advertising to include a popular weekly paper, published in 71 regional versions, 5plus2.“The mechanics of processing are in many ways similar to those applied to the daily paper of the VLTAVA-LABE-PRESS publishing house, which is one of the most demanding papers to monitor, because of its many regional versions,“ said Karel Honzl, Admosphere Director.Due to the complexity of processing the weekly paper, Admosphere has extended its team in its coding centre in Jindřichův Hradec, and enhanced the performance of its IT systems for automated advertising comparison.“Inclusion of such a high volume of newly monitored weekly papers could influence some year-on-year data comparisons. We recommend that our clients review the effects of the addition of regional papers during processing of comparative analyses, and if necessary, filter these data,“ highlights Tomáš Hynčica, Admosphere Business Director.“This is definitely not our last data improvement,“ promises Karel Honzl: “We want to continue offering products of the highest quality to our clients, and always react to all new evolutions and not only in the print media market.“pr-admosphere-includes-5plus2-in-advertising-monitoring-achieving-another-milestone-in-its-mission-to-add-value-to-its-adex-product-and-client-service