Admosphere company which conducts the advertising monitoring in the Czech Republic, did an in-house analysis of the amount of monitored advertisements.
Since 2010 the amount of monitored advertisements has increased more than 2,5 times. In 2013 the company switched to an independent monitoring of radio and in 2014 a weekly paper 5plus2 was included in the monitoring, including its 71 regional versions.Today Admosphere monitors more than 11 million advertising messages a year.