EN
Internet display advertising experienced the biggest annual growth in the Czech advertising market.
According to current data from advertising monitoring by Admosphere, indicated in the price list, growth also occurred in Out-of-Home media. The printed press media has stagnated in the past year. Upheavals with advertising prices in the TV market caused an 8% decrease of the price list value of the advertising space. Between 2012 and 2013, the total price list value of published advertising messages decreased by 2%.According to the Admosphere data, the most progressive media type in the Czech advertising market is the Internet, based on past years and the year-on-year comparison of 2012 and 2013. Price list value of utilised banner advertising space, monitored within scope of the AdMonitoring project, grew by almost one fifth to 6.5 billion CZK in comparison with last year. Total price list value of advertising in Out-of-Home media grew by 7%, on a year-on-year basis. The advertisers ordered advertising in outdoor, indoor, instore, OOH TV and cinema worth 4.27 billion CZK in 2013, according to price lists.Last year, the printed Press was relatively successful. The deceleration of a long-term decrease can be considered a success; the Press more or less stagnated between 2012 and 2013. There was only a small decrease of 1%, from 17.65 billion CZK to 17.46 billion CZK.Television advertising experienced a decrease of almost 8%. This was due to changes in the price policies of TV group CET 21. Advertising on TV screens had a total price list value of 27.8 billion CZK last year, i.e. 2.3 billion CZK less than in 2012.In 2013, Radio broadcast advertising was worth 5.85 billion CZK. However, the year-on-year comparison is not possible, as Admosphere switched to independent radio monitoring in January 2013 and extended the monitoring by data from regional radio campaigns.In total, the advertising market experienced a slight decrease in 2013. The year-on-year comparison (excl. Radio) shows a decrease of 2%. The entire market was strongly influenced by the developments in the pricing of TV commercials.The price list value of advertising space does not necessarily correspond with the actual investments of the advertisers. These values are determined based on published price list prices of declared advertising formats and the number of published advertising messages in these formats.
