EN
June 2nd marks the start of the first peoplemeter project in the Czech Republic as commemorated every year by the Association of TV Organisations and the research agency Nielsen Admosphere. It has become a tradition to use this day to promote the Czech media literacy.
On the occasion of this year’s 19th anniversary of the project, peoplemeters that have been used for the audience measurement since 2002 are now part of the National Technical Museum’s collection (www.ntm.cz/en).