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18. 3. 2013 – Prague - Today, the World Association of Market Research and Public Opinion ESOMAR holds the Research Forum for The Central and Eastern Europe region, in Prague. The program includes a wide range of innovative research methodologies, business case- studies and regional/country findings useful for researchers and research clients to explore and utilise for business opportunities.
Tereza Šimečková, President of the Czech Association for Market Research and Pulbic Opinion, SIMAR and Chairwoman of MEDIARESEARCH – the provider of Czech Official Peoplemeter Project. In her contribution she said that, according to data published in ESOMAR´s Industry Report 2012, the Czech Republic achieved the second highest turnover in market research and public opinion in the CEE region."Each and every platform like today´s ESOMAR CEE Research Forum is a valuable oportunity to exchange our opinions, new knowledge, research methodologies and innovations in market research," stated Tereza Šimečková: "I'm glad I have the opportunity to welcome all the participants here, in this beautiful city in the heart of Europe."The main topics of the conference are "Gamification Master Class" by speaker Jon Puleston from GMI and "27/7 diaogues with customers in a community" by Tom De Ruyck and Anouk Willems from InSites Consulting. Other speakers will present an overview of digital research in the CEE region, biometrical measurement, co-creation and a multi-method app-sights study. The program also includes research into brand and consumer impact, including shopping behaviour of consumers in the region, researching common needs in different markets, brand power, premium and potential and connecting with consumers through pop-culture.pr esomar conference for cee region is being held in prague