EN
Admosphere, the leading Czech company for advertising monitoring continues to expand its services. From the January 2013 this subsidiary of the provider of Official Czech Peoplemeter Project will provide data for regional radio campaigns as well.
Until the end of last year, the data for nationwide radio campaigns were declared by media offices Regie Radio Music, Media Marketing Services, Media Master and Big Media Partnership. Since the beginning of this year Admosphere has started independent data monitoring without the need for declarations. The Czech market can now use not only data for nationwide radio campaigns but for the first time in history even regional radio data.To illustrate the progress, instead of the three thousand radio spots that were declared in February 2012, Admosphere monitored nearly three thousand of them in February 2013. Including the regional spots the data for February 2013 shows a remarkable increase of more than 700 %. In total, Admosphere monitors 85 radio stations playing on 136 frequencies.Admosphere monitors advertising in all media types. In addition to the 85 radios it monitors 480 print titles, 30 television stations, 23 providers of OOH space and approximately 250 websites.for the first time in history data from monitoring czech regional radio advertising campaigns are available