PR Magida Sukkari is going to help to develop foreign activities of Nielsen Admosphere

At the research agency Nielsen Admosphere, Magida Sukkari is responsible for development of research activities and extension of client service, especially in the Bulgarian market. She will dedicate a large part of her capacity to the communication with local clients in Bulgaria, and she will focus on development of other services related to the television audience measurement, advertising expenditures monitoring Ad Intel, innovation in the area of radio listenership research, market research development, and usage of Nielsen Admosphere software tools (Adwind Kite).Magida Sukkari has nearly twenty years of experience in the area of media research, also outside of the Czech Republic. She came to Nielsen Admosphere from the position of Research Manager at Czech Radio (Český rozhlas). Previously, she had held the position of New Business Development Director at the media agency OMG. For many years, she had also worked at Median, collaborated on the consumer behavior research Media-Market-Lifestyle (MML-TGI), press readership research Media project, radio listenership research Radio project, and other research projects for the advertisers, media and advertising agencies, radios, televisions and publishing houses in the Czech Republic and Slovakia. She cooperated with TGI teams in other countries, especially in Europe.Nielsen Admosphere has been active in the Bulgarian market since 2012. The strategy of the company for this region is, in addition to the implementation of high-quality electronic measurement of television audience, further extension of its portfolio of products and services.PR Magida Sukkari is going to help to develop foreign activities of Nielsen Admosphere