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27th August 2013 – Prague – Jana Kuncová, from the Czech research agency MEDIARESERCH, speaks at the PAMRO meeting and All Africa Media Research Conference. Her presentation focuses on perspectives of TV audience measurement and its implications for Africa.
Jana Kuncová, Business Development Manager from the Czech research agency MEDIARESEARCH, presents today at the All Africa Media Research Conference, the leading African conference in the field of media audience research. Her paper, called Widening Frontiers, is dedicated to perspectives on the spread of TV audience measurement and its implications for Africa based on experiences with television audience measurement in developing European countries.The 15th PAMRO (Pan African Media Research Organisation) meeting and All Africa Media Research Conference takes place from 25-28 August 2013 in Antananarivo, Madagascar. This year’s topic is Africa Rising: The Role of Media Audience Research in Emerging Markets.The speakers are from countries from all parts of Africa and the rest of world. Presentations address a wide range of subjects such as Television audience research methodologies, as well as the measurement and status of Radio, Print, Internet and Outdoor in Africa.pr mediaresearch at all africa media research conference