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With effect from June 1st 2015, research agency MEDIARESEARCH has changed its name to Nielsen Admosphere, along with its logo and other branded elements. Last July, the agency became a member of the Nielsen holdings, when AC Nielsen Netherlands acquired 51% stake in MEDIARESEARCH.
„We chose the name Nielsen Admosphere to express our belonging to the Nielsen group. MEDIARESEARCH has been omitted chiefly because the title Nielsen Mediaresearch had previously been used as a brand for other purposes, especially in the US. For several years, Admosphere has been an important and well established brand, and this will now find a broader context,“ explains Chairwoman of the Board Tereza Šimečková.„Admosphere represents the original owners of the MEDIARESEARCH group as well, so the new identity reflects the partnership of the multinational and local members of the joint-venture,“ says Michal Jordan, the Vice-Chairman of the Board and adds: „We believe that clients will associate the new logo with the people who remain behind the brand and with the high quality that we continue to provide.“The new logo of Nielsen Admosphere combines the identity of the multinational research agency Nielsen with the original identity of MEDIARESEARCH. The distinctive orange color continues to dominate the visual style of the new company.
MEDIARESEARCH, now re-named Nielsen Admosphere, is an important player on the Czech market in the area of media measurement. It has operated a peoplemeter project for 13 years, and is dedicated to market research and data analysis - from June 2015 described simply as Research & Analysis (R&A). Since 2010, the company has carried out advertising monitoring under the brand of its subsidiary Admosphere, henceforth to be referred to as Advertising Information Services (AIS), and since 2012 it has developed its own software for data processing from media research and advertising monitoring, Adwind Kite, under the name of its subsidiary Adwind Software.PR MEDIARESEARCH changes name to Nielsen Admosphere