EN
MEDIARESEARCH has joined the Czech National Panel and is a founding member a parallel project in Slovakia. This makes the Czech National Panel, with the current number of 60,000 respondents, one of the largest Czech online panels, offering a sufficient number of respondents to cover the vast majority of inquiries. The Slovak National Panel includes 25,000 respondents and is still growing. The merger of the MEDIARESEARCH online panels with the Czech and Slovak National panels was completed in December 2012.
An important criterion, apart from the size of the two panels, is the quality of their construction (structure) and administration. This is guaranteed by the know-how and background of the agencies cooperating on this project, MEDIARESEARCH, NMS Market Research and STEM / MARK. Great emphasis is placed on an elaborate system of verification of new respondents (offline verification of respondents) and identity check. Unverifiable and inaccurate respondents are identified by several mutually independent monitoring mechanisms and subsequently excluded from the panel."We have other information about our respondents in addition to the basic socio-demographic data, in so-called sub-panels, such as data for healthcare, automotive, mobile phones business, personal finance, tourism, shopping habits, media, home equipment, use of the Internet and the like. This knowledge allows us to target research more precisely and speeds the collection of quota weighted data and therefore reduces the price of research, "says Tomáš Hynčica, the head of the commercial department of MEDIARESEARCH.The goal of the joint project of MEDIARESEARCH, NMS Market Research and STEM / MARK is to become the leading supplier of Czech and Slovak data abroad and also to become the key supplier of online data collection in the Czech Republic and Slovakia. Panels can be used by Czech or foreign research agencies, end customers and the media.
pr mediaresearch is a participating member of the czech national panel