Research services

wHY CHOOSE Nielsen?

wE KNOW RESEARCH, AS:

One of the leading Czech research agencies
Co-authors of research market standards and methods
Members of the Czech research association (SIMAR) and European Society for Opinion and Marketing Research (ESOMAR)
Authors of the ABCDE socio-economic classification
Creators of research studies, technology and software
Co-owners of online panel network European National Panels

What can we help you with?

Our research scope

We have a wide portfolio of research products and services. We will be happy to suggest the right solution for your business.

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Sociological research

We can help you investigate social phenomena and trends. We will choose the right research method or a combination of more of them.

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Market research

Study your customers or the impact of your advertising with us! We offer cross-market benchmarks for most indicators.

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Media audience research

We conduct research among readers, viewers and listeners of media and identify their needs. We are implementers of PCEM and Radioproject.

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Omnibus surveys

We conduct monthly quick surveys on a representative sample of respondents, where we are ready to insert any of your questions!

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Quick polls

We are able to organise simple online and offline voting.

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Tools for online campaign measurement

We will measure the effectiveness of your online campaign and get information about the users affected.

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Analysis

If you are interested in the deeper potential of your data, please contact us. We will enable you to use it more efficiently, for example by segmentation.

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Studies

We participate in regular studies that examine the online population's news, video and shopping behaviour.

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Combination of methods

We can come up with combinations of different approaches and research methods - all tailored to your needs.

We ask hundreds of respondents

Quantitative research

Need representative data that you can rely on?

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Telephone interviewing (CATI)

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Face-to-face interviewing (CAPI, PAPI)

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Online data collection
(CAWI)

We can find the insight you are interested in

Qualitative research

Looking for undiscovered insights on your target group, the use of your products or services?

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In-depth individual interviews

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Focus groups

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Ethnographic research

What does the work of interviewers look like?

We have an extensive network of interviewers

More than 800 interviewers of the company ResSOLUTION Group cooperate with us on a long-term as well as intermittent basis. The responses that they collect provide an important basis for research studies on the habits and attitudes of the Czech population.

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Go to NasTazatel.cz (in Czech only)